The Beauty Industry’s Best Kept Secret: Clean Makeup #FTW

The Beauty Industry’s Best Kept Secret: Clean Makeup #FTW

In case you haven’t heard, it’s time to overhaul your beauty routine! The average woman uses 12 products every day, averaging 168 total ingredients. Have you ever tried and failed to decipher that dense ingredient label on the back of your product? And just assumed that since it’s meant to be put on your face it must be safe? 

A little known fact is that there may be toxic chemicals in your traditional beauty routine. The skincare and cosmetics industries are largely unregulated by the FDA. Surprised? Us, too. But there’s an easy fix. It’s not a daunting task anymore to give your beauty routine a complete detox. You can easily make the switch to clean beauty which is proactive, rather than reactive

5 Quick Facts About Clean Beauty:

  1. Clean Beauty. What is it? Clean Beauty means using a product without risking your health. The ingredients label must contain only safe non-toxic ingredients.
  1. Toxic chemicals are often lurking in common beauty products.
  1. Your skin is the largest organ of the body and it absorbs a lot of the toxins (up to 60%!) we apply to it so we have to be aware of what we use.
  1. Harsh chemicals can cause allergies, cancer, birth defects & other serious health issues.
  1. The Zoe Report says clean beauty is the best form of anti-aging prevention (bye-bye, $100 serums!!).

What can you do? Swap out some of your makeup favs for non-toxic options. Clean beauty has come a long way since it first entered the market. While it used to pale in comparison to competitors, the products have made great strides in both functionality and durability. So if you haven’t tried clean beauty products in a few years, it’s time to give it another go! 

Here are 5 Products to Swap for Clean Beauty Options: 

  1. Mascara: An important one! Think about it, it comes almost in direct contact with your eyes. Conventional mascaras can make sensitive eyes burn, water, or cause allergies. Try non-toxic options like PYT Beauty’s 12 Hour Mascara + Primer or W3ll People’s Expressionist Pro Mascara
  1. Powder Products: Most powder products contain talc which may also go by the name talcum or magnesium silicate. The problem with talc is it can be inhaled but low-grade talc can carry a host of other problems and since the industry is unregulated you don’t know what you’re getting! For powder products like blush, bronzer, highlight, and foundation, try clean options like PYT Beauty’s Everyday Powder Blush or W3ll People’s Bio Bronzer Baked Powder.
  1. Lip Gloss: Lip products are another category where it’s better to be safe than sorry. Think about it: chances are you’re swallowing some of that shiny goodness. For clean options, try PYT Beauty’s Lip Plumping Gloss in 3 gorgeous shades or the Nutri-Shine Lip Luminizer from Babo Botanicals 
  1. Concealer: Many concealer favorites contain chemicals that are essentially toxic plastics. Despite popular belief, clean beauty products can still give you coverage to hide unwanted dark circles or pesky spots. For a clean option that provides medium coverage, try PYT Beauty’s All Over Concealer Stick. For a liquid concealer try Mineral Fusion’s Liquid Mineral Concealer that’s hypoallergenic with no harsh ingredients. 
  1. Eye Shadow: Another product that can cause irritation and make its way into direct contact with your eyes. For a full eye look that’s safe for those precious peepers, try PYT Beauty’s Day-to-Night Eyeshadow Palette or BeautyCounter’s Velvet Eyeshadow Palette

Xoxo, 

Sup, Babe Squad

Featured image courtesy of PYT Beauty.

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